“You could really say these are also exhibitions. These are exhibitions which are not material, but which are more virtual, virtual in the sense of them always being able to be reactualized. They can be revisited and reactualized and updated, and they are also not related to a place. The exhibition can go to where the viewer is. Anybody in the world can download these formulas and pin them on the wall, or they can do their own and trigger their own formulas. We are in the very early days of understanding how the Internet can be used for exhibitions. For instance, there was Do It, where with e-flux.com, we developed an online project, where anybody who sees the instructions online can download them and can then send their feedback. They can send a photograph of their interpretation. And then, all of a sudden, we have many different possible interpretations of an artwork. It is the very early days, but I see a great potential for these digital exhibitions for my curatorial work in the next years.”
»A RULE OF THE GAME« (2008). A Talk With Hans Ulrich Obrist.